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Watch: Theo James Sparks Internet Frenzy with Italian Seaside Video for Dolce & Gabbana
Kilian Melloy READ TIME: 3 MIN.
Sweat, thirst, and Dolce & Gabbana: It's all come together in an ad campaign showcasing strapping British actor Theo James wearing little more than D&G's Light Blue brand of fragrances. The "White Lotus" hunk's beauty is matched by the setting – the Italian coast – as well as his co-star in a lush video: Supermodel Vittoria Ceretti.
Source: Screenshot/Dolce & Gabbana/YouTube
The video finds the pair snuggling close in a variety of waterside scenarios, from sharing a white raft (in matching white swim suits, suitably scanty) to climbing a rocky slope.
One shot captures the duo gracefully swimming underwater, while another shows a dripping James emerging from the sea before approaching a sunbathing Ceretti.
Source: Screenshot/Dolce & Gabbana/YouTube
The campaign's imagery was captured last July with photos from the shoot shared on social media, where they ignited a viral meltdown.
The heat was just as intense with the release of the finished ad spot. Gay Twitter had thoughts, and didn't hold back on airing them.
Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.
